My wife and I have two cats. Toku and Yuki are their
names. Yuki is the one I picked because at PetSmart he was an active
kitty eager to play around. Toku is the one my wife picked because she
fell for him due to he only has 3 legs. His left rear is cut off a little
bit above where the knee would be. Toku was a poor little cat that hid
and seemed afraid of everyone and everything. Three years now we still
have both cats and there is a lesson in marketing here.
The
general idea of marketing is to sell a product to someone by making them
believe their life or job will be better because of it. You want to appeal to a persons desires. I desired a cat that was active that I could
play around with. Yuki was those
things. He would chase after a pet mouse
and very active at the store. Once we
got him home and settled in suddenly he became a lazy cat wanting nothing more
than to sit in a window and sleep. Toku
surprisingly was the more playing cat once he got comfortable with us. That is marketing in a simple form Yuki sold
us on him being something which was not true and Toku who either unwittingly or
deviously crafted act sold us on the “Poor sad little kitty with 3 legs”.
We
are happy with both but sometimes I look and wonder how did I get fooled and
end up with a “fancy” lazy cat.